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Ted Bates (advertising firm) : ウィキペディア英語版 | Ted Bates (advertising firm) Ted Bates is the general name for the advertising agency founded by Ted Bates in 1940. The company grew to become company into the world’s fourth largest agency group and expanded his business for 26 years without losing a single client.〔http://www.fundinguniverse.com/company-histories/Bates-Worldwide-Inc-Company-History.html〕 ==Corporate history== The firm was founded by Ted Bates in 1940 as Ted Bates, Inc.. It was purchased by Saatchi & Saatchi in 1986, and merged in 1987 with Backer & Spielvogel Advertising to form Backer Spielvogel Bates Worldwide. In 1994 the name was changed back to Bates Worldwide. Meanwhile, the parent company Saatchi & Saatchi changed its name to Cordiant plc in 1995. Subsequently, in 1997 Cordiant spun off both Saatchi & Saatchi and Bates Worldwide, and Bates became the primary subsidiary firm of a newly formed holding company, Cordiant Communications Group.〔 In 2003, Cordiant was purchased by WPP Group.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Ted Bates (advertising firm)」の詳細全文を読む
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